Stone Center of Indiana is a supplier of stone and brick building materials to architects, builders, contractors, and homeowners. As part of a comprehensive Brand and selling strategy, a robust Web presence was necessary. We designed and produced a Web site to feature primary categories of product, deep product swatch sections, and galleries of inspiration within prospect audience categories. The site is designed to be a visually compelling showcase of both product and its application, while conveying the exceptional quality, unrivaled selection, and responsive, friendly customer service that is at the core of the Brand Messaging. Since its launch in 2010, the site has been an integral part of sales growth, new product lines launched, and customer satisfaction.