Stone Center of Indiana
When Johnson Ventures acquired the successful 38 year old Stone Center of Indiana in 2007, we were brought in to develop a Branding and Promotional strategy to encompass all aspects from Brandmark to Sales Collateral to Facility Signage. Since our audience included architects, contractors, and homeowners, communications needed to cross a wide variety of interests. We were inspired by the colors and textures of the large selection of architectural and landscape stone products. Exceptional quality, unrivaled selection, and responsive, friendly customer service are at the core of the Brand Messaging. Even as the recent economic downturn yielded negative effects on the building industry, Stone Center has continued to grow and expand its share of the Central Indiana market.
Brandmark Design Orientations
Product Line Brochures
Print Advertisements
Product Sampling Promotions
Contractor Referral Program Promotion
Trade Show, Signage, and Vehicle Graphics