IU Gear.com
With Indiana University as a predominant Big 10 sports powerhouse, the imprinted fan apparel and gift market is enormous. T.I.S. recruited MyersCroxton Group for assistance in launching their online retail concept. MyersCroxton Group developed a Brand design strategy for IUGear.com. This new online venture complimented the already successful collegiate imprinted sportswear business that T.I.S. had built over the years. The bold, contemporary Brand visual and positioning statement ("The Superstore for Indiana Fanatics") integrated effectively into the television campaigns that were also created and produced by MyersCroxton Group.
Brandmark Design
IUGear.com TV Commercial (Bill Lynch)
In a television commercial for IUGear.com created and produced by MyersCroxton Group, IU Men's Football Coach Bill Lynch shares his sideline enthusiasm by taking aim with his t-shirt cannon on unsuspecting Hoosier Fans on the Indiana University Bloomington campus.
IUGear.com Television Commercial (Legette-Jack)
In a commercial for IUGear.com created and produced by Myers Croxton Group, IU Women's Basketball Coach Felisha Legette-Jack spreads Big Red love by taking aim with her t-shirt cannon on unsuspecting Hoosier Fans on the Indiana University Bloomington campus.